rose mapendo foundation

The Rose Mapendo Foundation’s outdated website was limiting their ability to engage donors and serve vulnerable communities. I led a full redesign—partnering closely with their team to clarify goals, restructure content, and craft a visual identity aligned with their mission.

The new design strikes a balance between dignity and urgency. I introduced a visual system featuring strong, compassionate colors, intentional typography, and photography that highlights resilience over victimhood. The responsive layout creates clear, accessible paths for donors, volunteers, and beneficiaries, making it easier for users to take meaningful action.

The result is a modern, mission-aligned digital platform that elevates their voice and expands their humanitarian reach.

brand design
web design
storytelling
user journey mapping